100% introduces the all-new 2018 collection of MTB products featured on a brand new, easier to use website.

A complete new range of Helmets, Riding Gear, and Eyewear is now available from 100% at dealers worldwide and on the new 100% website.

The lineup includes new designs of the popular Aircraft Carbon DH helmet featuring MIPS technology worn by Loic Bruni and Sam Hill in the UCI World Cup and EWS Series races.

Complementing the helmet is a new collection of technical riding apparel for men, women, and youth riders. From the R-Core Downhill/Enduro series comes an all-new premium line of riding gear with 4-way stretch materials called R-Core X.

Adding to the range is a new line of Celium and Airmatic all-mountain gear along with a fully redesigned selection of riding gloves. With several designs spanning across six different models, every rider is sure to find the perfect glove.

In addition to the new gear, an expanded range of goggles, casual and athletic wear, along with several new models of performance and active lifestyle sunglasses are now available.

The entire collection is being shown at Eurobike in Freidrichshafen, Germany through September 2nd. It can also be seen on the all new website featuring a significantly improved user experience for finding your favorite 100% products.

Find the 2018 range from 100% at your favorite dealer or at www.ride100percent.com