INTENSE Executive Management Team brings expanded Financial Support from Outside the Industry
Intense Cycles continues to evolve their company and today they announced some changes in their company to continue success into the future. They’ve brought in investors like Ryan Dungey, Jeff Majkrzak, and other key personnel to feed the dream. Details inside from Intense.
INTENSE LLC’s Executive Management Team which includes, Founder and CEO Jeff Steber, Chief Product Officer Chad Peterson and Chief Rider Experience Officer Jennifer Gabrielli are excited to bring top-tier talent with a long record of success to assist them in all areas of growing their business with a sustainable plan and brand-first mindset.
“We are focused more deeply on what made INTENSE special”, says Steber. “Our brand’s foundation was built on racing and embraced by the Moto and Downhill communities in So-Cal. The first focus of the expanded team is reinforcing the INTENSE brand promise: Racing is our True North.”
To support our vision and help us achieve our goals, we have brought together a team of people who embody our brand’s core values and bring with them a next-level track record of success in both racing and business.”
Two Wheel Group, a consulting firm founded by Jon Erik-Burleson played a pivotal role in the formation of the new team. Together with his business partner, Christy LaCurelle, the two worked closely with the INTENSE executive team to understand the brand goals and cultivate an ideal group of people and resources to lead the brand to its fullest potential.
The new investor group, led by Jeff Majkrzak, is no stranger to two wheels as Majkrzak co-owns the Geico-Honda AMA Supercross and Motocross Racing Team. Aside from Majkrzak, the group of investors consists of seven more competitively driven racing enthusiasts one of which is multi-time Supercross and Motocross Champion Ryan Dungey.
With the new backing, INTENSE looks to improve the brand’s overall presence and continue to enhance and develop all aspects of business and racing on a global scale.
Majkrzak commented, “Our investment group is truly excited about the opportunity with INTENSE. A tremendous brand built by Jeff Steber, a strong existing management team and the leadership of Two Wheel Group gives us plenty to look forward to in 2019 and beyond. I encourage everyone to stay tuned – it’s going to get INTENSE!”