YT Industries Releases Autobiographical Video, New Branding & 2018 Range
9 January 2018 – Forchheim, GermanyFollowing a series of films telling the stories of four incredible Young Talents – the 87-year-old IronNun, downhill skateboarder Ryan Farmer, Mixed Martial Arts fighter Polly Beauchamp, and reformed mob enforcer, James Giuliani – we revealed our role as teller of these empowering stories the weekend just gone.The four non-mountain-bike related talents were joined by YT riders Aaron Gwin, Andreu Lacondeguy and Vali Höll. The campaign has served as a prelude to the unveiling of an evolved logo, strapline, and the release of an autobiographical YT documentary – chronicling our full history, from 2008 to the now. Just about when YT is heading towards our 10-year anniversary.
Brand RelaunchThe evolved branding and strapline, ‘Live Uncaged’, unite the old and the new. Our youthful energy, badass confidence, and agelessness reflect the true core of our brand.What Is Young Talent? Young Talent is what YT stands for. It’s inside us all. It’s up to each of us to find our young and undiscovered talent, to overcome conventions and pursue our dreams. This is exactly what CEO Markus Flossmann did, when he founded YT 10 years ago. YT has stayed true to that founding ideal and has always done things our own way. From selling direct and ditching the middle man to redefining the sport itself with bike breeds like the CAPRA, smashing the trail bike scene with the rule-breaking JEFFSY and writing history with Aaron Gwin dominating the World Cup on our downhill weapon Tues.
|It’s never too late to explore your young talent. It’s never too late to try something new and find your passion.—Markus Flossmann, CEO|
2018 Bike RangeThe new YT fleet is available now. Brand new specifications, high quality designs, and the return of the DIRT LOVE make for an exciting start to the new season.Jeffsy 27 and 29, Tues, and Dirt Love are once again available in the exclusive flagship paintjob “Liquid Metal” and will certainly turn some heads out on trails and parks. In line with our philosophy of providing the right tool for every type of rider, there are plenty of builds available: from more affordable entry-level machines to exclusive premium race rigs, boasting a focus on maximum performance.
True to our core, YT again push boundaries with the component selection. Always looking for more from our components YT has defined Eleven+ as "The Drive of 2018" for the Jeffsy fleet. We exclusively use the new 1x11 e*thirteen TRS+ Cassette with a 511% gear range, outperforming traditional 12-speed transmissions by 11%. This 11speed system is not only lighter, but also distinctly more durable and much easier to adjust, making it the perfect package for at least 11% more #GoodTimes out on the trails.
Jeffsy 27 and 29Whether you prefer 27,5” or 29” wheels – the Jeffsy represents YT’s very own definition of trail riding. With gravity DNA, Jeffsy is the most aggressive all-mountain bike on the market for all those of you, who want to ride a tad faster, more aggressive and more creative.
TuesThe Tues is capable of anything. Set it against the clock and, as Aaron Gwin has been proving since 2016, it can dominate World Cup racing. Point it down the craziest slopes of the Rampage or the FEST series, on the other hand, and it's the tool for un-rideable lines, colossal jumps and loose whips.
Dirt LoveThe roots of YT can be found in dirt jumping, which is why a lot of development work has flown into the DIRT LOVE and that's how technology usually only found in aluminum frames has crossed over to revolutionize the DIRT LOVE’s steel: hydroforming. We don’t do things like the mainstream. While other brands have moved to building dirt frame out of aluminium, YT keep to the steel roots for dirt frame, as the material offers more flex, while at the same time the hydroformed, double-butted CrMo frame is stronger, stiffer, and lighter than comparable steel frames.