SRAM TLD Racing Officially Welcomes Valentina Höll & Lucas Cruz
PRESS RELEASE: SRAM and Troy Lee DesignsSRAM and Troy Lee Designs are beyond excited to announce the return of SRAM TLD Racing for the 2019 season, recruiting two of the best up and coming riders; Valentina Höll and Lucas Cruz. Neither are strangers to the SRAM and TLD families, and we’re super excited to welcome them to the team.
|Continuing with SRAM, TLD and all my sponsors after that perfect season, I‘m really stoked to now be a part of SRAM TLD Racing for the upcoming season! Mat and I were a dream team and we will try to give our best to keep it like that. Having Lucas and JT on board makes us a real racing family and I feel I can learn a lot from them. Let’s go RACING.—Vali Höll|
|I was actually in tears when I found out I was going to be a part of SRAM TLD Racing. It took a massive amount of collaboration to get this team together and I really appreciate everything these companies and people are doing for me and my future! JT [Evans] brought up the possibility last year at MSA and it happened! So a big thank you to him as well. Watch out, JT and LC are coming for that overall title!—Lucas Cruz|
|If you have great athletes, you have to have great staff to support them, both Mat and JT have every tool in the box to make champions, I’m confident both Valentina and Lucas are in very good hands.—John Dawson, SRAM MTB Sports Marketing|
|The stoke Troy and I had when we started the race team with SRAM and RockShox really seems to be amplified as it carries on into the reboot of this unique race program. Being a integral part of this team defines the TLD brand as well-creativity, uniqueness, innovation and developing the world’s fastest racers is our DNA. There is truly no better partner to align with than our amazing friends at SRAM and RockShox. The new range of SRAM TLD RACING products we have added not only lets you, the fan, be part of this journey, but the proceeds of it go into the race team to build the next racing heroes. From DH race gear and helmets to casual trail kits, there is a lot to see in the coLab that supports the team.—Craig “Stikman” Glaspell-TLD Bike Category Director|
Photos by @jamesstokoephotoMENTIONS: @SramMedia